Did you know it is much easier to get existing customers to buy more from you than to get new customers to buy from you?
Therefore, it is important that you stay connected with your existing customers and get them to buy more from you. But exactly how are you going to do that?
1. Implement customer loyalty programme
Developing a loyalty membership for your store is a way to increase conversions from your current customers while rewarding them on their repeat purchases.
Loyalty marketing programs are designed to encourage loyalty and increase sales from your best customers. When properly planned and executed, loyalty programs provide an important connection between your business and your customers that improves customer satisfaction and increasing sales. Here are some commonly used ideas for creating your own loyalty program:
- higher discount rates for loyal customers.
- promote multiple purchases (buy 1 and get 50% on 2nd purchase).
- Points program – each purchase is worth points. When they have accumulated a certain number of points, they get rewarded.
2. Send Customers Newsletter Emails
Your email list is a critical tool for maintaining and building relationships with current customers. Newsletters can be used to increase repeat business from existing clients, help you build trust, establish a relationship, and improve brand awareness – all of which play a role in the purchasing process. What you can do is:
Send promotional emails. Nothing entices a customer more than a great deal. If you keep your existing customers posted with all your store promotions, they might make their purchase again when they spot a good bargain. Your customers get to save some money and you get to make more sales. Not bad, right?
Send new arrivals emails. When a hot new item, service or update arrives at your store, all you have to do is send out an email to spread the word about this new and must-have product. More importantly, remember to include a link so that your customers can click and make a purchase instantly.
Send industry-related contents emails: If you keep sending your customers promotional or new arrivals emails, your customers might start unsubscribing or ignoring your emails when they feel overwhelmed with the frequency of your newsletter.
To keep them interested, try sending them emails with contents related to your industry such as tips or related news. If you are in the fashion industry, you can probably share some fashion tips or even the latest fashion trend with your customers. They would definitely appreciate this since it is educational and also entertaining at the same time.
3. Surprise & Impress Your Customers
Sending a small gift to your customers can be a great way to remind them to come back while adding the element of surprise and impress. You’ll never know, customers might just respond to your positive gesture with another positive gesture by buying from you again.
It can be anything as simple as a gift certificate to your store, or you can take a step further by sending your customers something that lets them know you went the extra mile because they are important to you.
When the customer is impressed with your small gesture, that customer also became an incredible referral for your brand. We all know how powerful word-of-mouth marketing is. The more referral you get, the more sales you make!
4. Reach Out and Connect on Social Media
So, how do you make sure that you stay in your customers’ mind and keep all forms of communications open even after they left your website? This is where customer retention via social media comes in.
While email marketing has been the favoured tool of the Internet marketers, social media cannot be ignored these days. People today are always connected on social media like Facebook, Twitter and Instagram.
Getting existing customers to like, follow and subscribe to you gives you the opportunity to continue to engage with them. You can build a relationship by better understanding them through listening and helping them. When they feel satisfied and comfortable with your service, they will be coming back to buy more from you.
Help your friends sell more to existing customers by sharing this tip with them: