BlackSocks.com – What it teaches us?

bradpit-blacksocksWhat if i tell you they have made millions by selling just socks (more precisely, just black socks) online?

The founder of blacksocks.com, smartly blending the-so-ordinary black-socks selling in “subscription” model, they even coined the term “SOCKSCRIPTION“.

Whoever command the niche or pioneering a new way of doing things, gets to coined the term. 🙂 and when you get to coin the term (like people mention CREST instead of toothpaste), you will get most of the market share and profit.

And how could people resist talking about you when you do such unique and seems-to-be-crazy things online?

So what we can learn from blacksocks.com? Craft out your own niche (like Acer Founder Stan Shih like to say: me-too-is-not-my-style).

On the web, you are either unique (niche… focus…extremely good at something) or you are a 600-pound-godzilla like Amazon.com. If you happened to be in the middle, the odd of being toasted is unbelievably high.

So are you starting up an online store? Whether you are a new bie or existing retailers with brick-and -mortar stores, I believe you will benefit from our sharing below:

Top 10 Things You must know before starting up Your own webStore

View more presentations from Neowave.
More on blacksocks.com from around the web

Review: Blacksocks.com is as simple as it sounds

http://www.physorg.com/news162045757.html

Men: How to dress for interview success (avoid white sock and wear black!)

http://blogs.ajc.com/atlanta-job-blog/2009/08/12/men-how-to-dress-for-interview-success/

Blacksocks.com founderpromises men never have to match their socks again

http://www.nydailynews.com/money/2009/05/21/2009-05-21_blacksockscom_founder_samy_liechti_promises_men_never_have_to_match_their_socks_.html

For $89 a year, socks are in the mail

http://www.energylibrariesonline.com/Content/Articles/ELO_Tulsa%20World.pdf

What’s new in webShaper Store latest upgrade?

Dear all valued clients & partners, you might have noticed recently some of your sites are undergoing some major upgrade, the transition is the very first important step for us to add serious values to your webStore business. Below are an important overview of what’s new, and what’s coming next!

 

mySQL

mysql

Database upgraded fully to mySQL (from old,not-so-efficient file based Microsoft Access) – a Real Database Management System which not just speeding up access to your webShaper Stores’ information, but add industrial strength stability onto your own branded webStores too.

 

Caching

speed-caching

We have designed a new Dynamic Caching Mechanism to produce cache-page for frequently accessed pages on webShaper Stores (homepage, category page, product page etc) .  In simpler term, this means frequent access to database to retrieve information is NOT needed unless there are new changes made to the product details and site contents!

Considering Google now adding site loading speed as one of the hundreds over signals to rank your website, it can only help to boost your ranking further! But… it can’t help you to break world record yet, but it’s close. 🙂

 

New Features

Needsless to say, we have added in numerous new features (availability depends on your webShaper Store’s plan). A quick overview below:

1) Labeling – Easily label your products (Hot, Pre-order, New, Best Selling) and convert more browsers into clients.

newfeature-labelling

2) Form Builder – simple form builder to help you put up a form and grab the input sent to your designated email.

newfeature-formbuilder

3) Quick Search – Appear on Top right, now you can easily retrieve Customer, Product and Order Information on webShaper’s Control Panel.

newfeature-quicksearch

4) Improved WYSIWYG Editor – This is one area which we have receive a lot of complaints, and we hear you! We believe you will love the new editor and it can even let you copy the Microsoft Word Content and paste over.

newfeature-wysiwyg

5) Guest Checkout – According to Forrester Research, 23% of shoppers will abandon when asked to register before checking out. Unless you absolutely must require registration, test a guest checkout (login to webShaper > Order Config) and see how much it impacts conversion.

newfeature-guestcheckout

7) New Payment Gateways and updated API for existing payment option  – iPay88 now support Multi Currency (Checkout iPay88 International Gateway),  iPayDNA, PayPal Express Checkout, Payment Express.

newfeature-newpaymentgateways

8 ) News Update on Dashboard to  “Stay in close loop” with merchants, and update you all latest happening in the e-commerce and payment industry + marketing tips and tricks which you can apply to sell more online!

newfeature-stayupdated

9) Product Comparison – Easily add products and compare, and clients can just click on “add to cart” on comparison page to buy!

newfeature-compare

 

What’s Next?

webshaper-coming-soon

Once this upgrade is done, you will hear more frequent update from us, not just on the new, innovative features we will continuously to fuel on webShaper Stores, but also on more ways to help you grow your online sales! This will be our primary focus as we are driven to help our clients succeed and maintain a long term win-win relationship!

Yet to sign up webShaper Stores yet? Start here.

New eStore Templates available!

2 new Free e-commerce templates just being added to the beautiful ecommerce store selection!!!

Melody Boutique

bizStore only – see melody boutique template

template-melodyboutique

miniNight

miniStore, sohoStore or bizStore – see miniNight template

template-mininight

Like the designs we offer? Just imagine it could be yours once you put your logo up.

Why wait? Own it now!

Just subscribe to webShaper Stores – From as low as RM 1 per day and start selling online now.

Facebook Free Advertising Coupon for your webstore!

facebook-page-marketing

Are you interested in tapping into “Social Media Marketing” to help drive traffic to your online store? Here’s USD 50 “Free Money” for you to advertise your webstore at facebook.

66KT-39T1-F56K-5N9N
Coupon Value $50 – March, 2010
(Works for New Advertiser Account Only)

Hold on… do you know apart from utilizing the coupon to start off advertising and bring traffic directly to your own e-commerce store, there’s a better way to use this coupon?

Try create a facebook page and use the coupon to promote your facebook page and get the those who interested to sign up and become your fans.

Reason of doing so? Easy, once they become fans. you can keep them in the loop of your latest events, new product launching, special facebook-fans-only, throw in competition and more!!!

The key is to continuously engage those who show interests (or who already bought) from you and grow them into a loyal customers base, there’s no other easier way than a facebook page. (Assuming your targeted markets are on facebook, of course).

Learn more below on how to utilize facebook page to help you easily interact with your prospects and customers. Enjoy! Have other tips, do share with us below:

Merry Xmas and Happy New Year 2010

Time flies, year 2009 is whispering good bye to all of us now.  We hope you have a great time spent with friends and families. After all, isn’t this is what life is about? Cherish the moment with your loved one. 🙂

It’s a good time to sit back, relax, take a deep breath, do a review on what have been achieved (also what have not )  during the course of 2009. Let’s learn from our mistakes, make sure it won’t be repeated. Last but not least, Start setting new goals for 2010!

merryxmasny2010