If you search for a big brand like “NIKE”, “National Geography” etc, there is a good chance that their Google Plus (G+) page will appear next to the search results shown in Google.
Good news is, even a small tiny brand (like webShaper) can achieve that. Eg this show when you google for “webShaper”. notice our tiny logo and latest google plus post showing up? Isn’t it COOL ?
Love it? Come on… who doesn’t? Imagine once you done this, Your brand is displayed very prominently next to the search results. No paid Google ads or organic results can TOP this and People can see your latest shared content on Google+ !!!
1) Setup a Google+ Business Page here
https://plus.google.com/pages/create
Tip: Pick “Brands”, then select “website”, applies to most online store.
2) Fill up all details
Tagline, Introduction, Contact Info etc and of course don’t forget to input your webStore url!
3) Link your website to your Google+ Business Page
eg shown, copy the code, paste to your footer (login to webShaper > Design > Template files > Edit Footer.html)
4) Build up a followers
Promote your newly created Google+ Page on Your webStore, Twitter, Facebook, Newsletter or any channels you can reach out to your customers! Ask people to follow it! Build up a crowd of minimum 30 and keep growing it!
A little extra, customize the G+ badge and put on your webStore too! See how we done on our website’s footer.
https://developers.google.com/+/web/badge/
5) Post RELEVANT & QUALITY contents regularly
Post up relevant, quality contents (new products, tips and tricks to use your products, events photos etc) to your followers regularly!
6) Verify your Google Plus Business Page
https://support.google.com/plus/contact/page_verification?rd=1
note: we did not complete this step but our brand page show up nevertheless. however, always nice to verify it 🙂
Voila!
Power tips: Google your brand or URL name, make sure it already ranks #1 on google search results. Else the Google Page might never show up.
