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Tell Your Friends & Family
Word of mouth marketing has always been a powerful way to influence business results. Jeff Bezo, founder and CEO of Amazon once said “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” So, go ahead and spread the word about your business on your social media accounts and social gatherings and get them to promote for you as well.
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Offer Free Samples of Your Product
Nobody dislikes free stuff. So, go and distribute samples of your consumable stuff like cosmetics, skin care, drink sachets & beverages to let people know just how good they are. If you want to build up some trust and valuable connections while promoting your products, free samples could help you do just that. Who knows the stranger that you have just pass on your products to might be your next big customer?
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Market to Existing Customers
If you already have your own physical store, then all you have to do is reach out to your existing customers and tell them about your newly set-up eStore. These are the people who trusted your brand and will never have second thoughts buying from you online. Just tell them how convenient and easy it is for them to shop with you using your new store and have them delivered to their doorstep.
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Online Launching for Your eStore
The moment you launch your eStore, have an online launching promotion to grab attention. When you present price markdown for your products, people are tempted with this irresistible bargain. Many shoppers will feel pressured to leave a store empty-handed when a sale pops up. Just offer the best bargain for your best products to make your first sale.
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Step Up on Social Media Usage
Make sure you have a strong presence on all major social media: Facebook, Twitter, Instagram and Pinterest. Get involved in all the happening conversations and build connections. It’s amazing how much traffic you can drive through social media. Just post and promote your stuff online. If you are actively involved, it won’t be long until your followers start to convert to customers.
And if none of the above method works, you can always be your very first customer yourself! Who says your first customer has to be anyone else but you?
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